Mens Fashion and it's Image - By Sally Webb
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| n | Men's Fashion |
| n | Fashion Trends |
| n | Style Icons |
| n | High Street |
| n | Industry Image |
| n | Is Past the New Present? |
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As a "modern" man, the amount of choice out there for men's clothing must create a happy and impossible dilemma made up of shirts, shorts, shoes, suits, socks, and accessories. The men's fashion stores take
up almost as much room as the women's and deciphering exactly which store you are entering from the flashy, highly-stylised shop windows and store fronts is tricky to say the least.
The lifeless mannequins used to sell to us through the glass are wrapped up like non-consensual models in a parody of real life. We know the displays are by definition meant to attract and catch the eye of the
up almost as much room as the women's and deciphering exactly which store you are entering from the flashy, highly-stylised shop windows and store fronts is tricky to say the least.
The lifeless mannequins used to sell to us through the glass are wrapped up like non-consensual models in a parody of real life. We know the displays are by definition meant to attract and catch the eye of the
passers-by before they continue on their journey but, does it all have to be so.... well, girly? Plenty of men are forever expressing their dislike for yucky, frivolous things like bright colours, over the top detail, yet, when it comes to how they like their clothing to be displayed and packaged, they seem more than willing? The idea that butch, everyday, men are into this form of advertising goes against everything you hear. Maybe they don't notice? No, that can't be it. Perhaps they aren't bothered because it's not on their clothes, right? Or maybe, and perhaps most plausibly, they actually like all the fuss and fanciness that goes alongside high street shopping?
After all, the lights and bling that exudes from within these stores does brighten up a dull afternoon. And why shouldn't it cheer a manly soul as much as it cheers a girls? The question is, has the metro-sexualness of the 21st Century finally got it's well manicured claws into the ordinary man?
Every day it seems men are increasingly being sold to like women. Glossy magazines, perfume - sorry - aftershave adverts that look like Cannes Film Festival winners, and high street store displays that ooze glitz and glamour send the message to men that they should make that "essential" purchase, and it works. Men are more concerned with their appearance than ever before, and this has to be down to the way the advertising industries have decided to target them. I just wander what the older generation makes of it all? Most older men are used to, and quite happy to allow their wives to make those Oh So important decisions for them. It's an interesting thought.
Every day it seems men are increasingly being sold to like women. Glossy magazines, perfume - sorry - aftershave adverts that look like Cannes Film Festival winners, and high street store displays that ooze glitz and glamour send the message to men that they should make that "essential" purchase, and it works. Men are more concerned with their appearance than ever before, and this has to be down to the way the advertising industries have decided to target them. I just wander what the older generation makes of it all? Most older men are used to, and quite happy to allow their wives to make those Oh So important decisions for them. It's an interesting thought.